Qualitative research

Our qualitative research provides an understanding of the motivations behind human behaviour, desires and needs. It uncovers the ‘why’ of a subject, through empathetic interactions with people and insightful analysis of unstructured information.

Christian Research is experienced in using a full range of qualitative techniques including:

face to face depth interviewing
telephone depth interviewing
focus groups (including extended and reconvened)
observation
online (including analysis of stories and diaries)

Examples of qualitative projects

Bible Society – a project involving groups of 20-30s to help Bible Society test and develop a new Bible based discipleship programme for young adults.

United Bible Societies – a global project to help develop a global mission for national Bible Societies and identify the key issues surrounding the governance of such a concept.

Tearfund – group discussions to explore and evaluate a range of new fundraising concepts for Tearfund.

Oxford Diocese – a project to help Oxford Diocese determine the future strategy for its diocesan newspaper, The Door

Faith Journeys – analysis of faith stories, journals and comprehensive open-ended comments as part of our Faith Journeys project