Values and mission

Research helps strategic decision makers to choose the right direction

We exist to see a day when research is helping to shape the visions, strategies and activities of churches and Christian organisations everywhere.

We want research to be available, accessible, credible, insightful and useful.

Our organisational values can be summarised as:

Intelligent We think things through thoroughly, but also strive to make the complex simple.
Interactive We value interactivty and could not operate without our extensive network of relationships with individuals and organisations.
Inspirational We want our work to be fresh, inspiring and significant, and to see it used for transformation.
Integrity We aim for truth and transparency in all our business and interpersonal dealings.
Insightful We deliver insight as well as research, drawing out important inner meanings that are used to guide decision making.
Impartial Being impartial is at the core of all our research. We engage with the whole Church, other faiths and the world, and listen with respect to those who see things differently to us.